I help YouTube creators fix the packaging, strategy, and production gaps silently costing them growth.
Good content, flat growth
Strong videos that aren't getting distribution because of weak packaging — fixable with the right system.
Creator-led brands scaling up
Creators moving from solo to team-based production who need systems, not just strategy.
Stuck at a subscriber ceiling
Channels at any stage that have plateaued — whether that's 1K or 500K — and need a new approach to break through.
Production without direction
Teams with budget and crew but no clear creative framework driving consistent, high-retention output.
Channel audit + growth diagnosis
A forensic breakdown of what's working, what's failing, and why. CTR, retention, titling, thumbnails, topic selection, publishing cadence — all of it laid out clearly.
Packaging strategy — titles + thumbnails
A repeatable system for high-CTR packaging. Formula banks, power words, A/B frameworks, and brief templates your team can run consistently without you.
Content and production strategy
Topic selection frameworks, retention-first scripting, production workflows, and crew buildout guidance — so output scales without losing quality.
Ongoing strategic advisory
Weekly calls, performance review, real-time feedback on upcoming videos. The thinking partner your team doesn't have in-house.
2B+
Cumulative views across channels produced, led, and grown across 15 years
$150K
Brand exit — Top 10 Trends, 0 to 1M+ subs in under 18 months, then sold
Channel acquired & rebranded by buyer2× revenue
Chef Ange — channel revenue doubled through packaging strategy in under 12 months
@ChefAnge
DavidAlvareeezy
Lead Producer & Creative Contributor — 4-year partnership across hundreds of videos
Poppies Studios
Lead Producer & Creative Contributor — co-built channel from the ground up with David Alvareeezy and Hunter March
KianAndJc
Executive Producer & Creative Director — Reality House Season 3
Zach Justice
Line Producer / UPM — Vybes Villa reality dating series
Joey Graceffa
Producer, Director & Camera Operator — multi-format YouTube productions
LaurDIY
Producer, Director & Camera Operator — Amateur Artist Series
MrRoflWaffles
Video Editor, Thumbnail Designer & Channel Strategist — end-to-end creative execution
ArcadeCloud (Omnia Media)
Channel Creator & Production Lead — built from scratch, managed animators and creators
Chef Ange
YouTube Growth Consultant & Coach — channel strategy, positioning and packaging
For the Love of Lena
Director — reality series starring Lena Nersesian & Adam22, produced for and aired on No Jumper
$3,500/mo
3-month minimum engagement
Send a note with a link to your channel and where you're at. I'll take a look before we get on a call.
matt@teamplayback.com